Have you ever wondered, how much does it cost a regular blood tests, or perhaps the cost of maintaining products in cold storage, or even how much is the price of making a piece of art. When I think about it, I think about the meetings as marketing expert I must have with future customers.
When I have first contact with a potential clients, many times I am waiting for the famous "is that I have a nephew ..." when I see these things, it's like Massiel appeared singing his Eurovision song "La, La, La". This is the time when the customer has already lost interest in knowing the guarantees of a web design that I can offer, the possible maintenance service for his/her web project, or even worse, to improve the initial project with guarantees post sale. These three things are so obvious, many, many potential customers leave it in the background.
Potential customers see something that appears on the Internet, they want that, but do not know how to do and how long the development takes. Seeing many free tools on the Internet, they think, and his nephew as well, it´s easy and very cheap. What this prospect client does not see is to have what everybody has, it is not so cheap and much less have something that has almost everyone.
I will not overwhelm you here with what it means to schedule a content manager, create a custom blog, develop a customized or perform a web project with natural SEO. What I do I can guarantee is that neither is so simple that his nephew would do much less so cheap that a job well done does not deserve the real cost requested every time we deliver a budget.
Nowadays, there are many free tools available, you can make a decent and affordable web, I do not deny it, but then to have monitoring and incremental improvements is a stretch. This is motivated because if it is true, there are free tools, most medium or small caliber enterprises do not have staff whose can carry out all that is asked. This is where the ordeal of the famous entrepreneur "is that I have a nephew" begins. The reason is simple, because although it is true that the nephew has computer skills and can grab a template and can put four photos and text, that person is not hired, no warranties tracking, commitment and minor complication leave the abandoned project. Time costs, and that's what makes the difference between amateurs and professionals.
For all this is so if you have a nephew or cousin who claims to have computer skills and he can makes your web page or content manager, better leave your nephew with his parents and search around you companies that seeing their portfolio will ensure seriousness. Your business does not depend on a family member who "knows" computers, your Internet business depends on Internet services companies or independent professionals who give guarantees.
Víctor Hernández González